In the past, digital analytics focused on website analytics alone. Today, there is mobile app, social media and Internet of things (IoT) leveraging on large amount of data
What you’ll learn
- How to use digital data to make informed business decisions
- Cross-Channel Analytics
- Examine the role of content and creativity in digital analytics
- The Benefits of Digital Analytics
- Elements of Digital Analytics
- Elements of Digital Analytics
- Google Analytics
- Digital Analytics vs Marketing Analytics
- How to Analyze Digital Data
- Metrics to look out for when analyzing Digital Data
Course Content
Introduction to Digital Analytics
Cross-Channel Analytics
Digital Marketing Strategy
Predictive Analytics
Welcome to week 3
Google Analytics - Hands-on Experience
