With Digital Analytics, companies can easily determine which marketing channels are not performing well so that you can decide whether to increase efforts there or decide if the content would be better used on a higher performing channel. You can easily see the difference between views and conversions. For instance, you might note a higher traffic coming from one channel but a higher conversion rate from another. That may tell you that you’re not targeting the right audience. Digital analytics helps you put all the pieces together to view your marketing efforts as a whole, rather than divided into segments.