Google Analytics is an excellent choice for most marketing needs. Some benefits of the standard, free version of Google Analytics include:

  • It’s free
  • It’s easy to implement and easy to install
  • It has a user-friendly interface
  • It offers customizable reports, dashboards, and data collection
  • Both basic and advanced options are available
  • It offers seamless integration with other Google products
  • It offers post-click integration with non-Google traffic sources, including Facebook, Yahoo, and Bing
  • It provides extensive, valuable insights into web behavior