Big Data

Big data refers to data sets that are so large or complex that they cannot be analyzed with traditional forms of analysis. These data sets often require the help of machine learning or artificial intelligence to draw any meaningful insights from.

Now we’re working with 7 septillion gigabytes of data a day.

That’s big data. It’s more than a room full of humans could ever analyze in a lifetime. Data has gotten so big that the only way to actually make use of it is by developing big data analytics to do the work.

Data analytics tools

If you’ve never used data analytics tools, it’s hard to imagine what’s possible with big data. You really have to see some of these tools yourself. But we can share some basics you can do with digital marketing tools like these.

Some marketing analytics tools are free. Free data analysis tools include tools like:

  • Google Analytics
  • Tools provided by the various social media platforms
  • SmallSEOTools

Data analytics tools for digital marketing that have free versions but get much better if you buy them include:

  • Moz
  • Hootsuite
  • Buffer Analyze
  • Sprout Social

Let’s take a closer look at how tools like these may inform your marketing strategies through big data