Google Analytics helps you understand things like where your website traffic comes from, what kinds of people visit your site, and what they do while they’re there. You can also set up clearly defined marketing funnels in Google Analytics to track a specific key page’s conversion rate.
Use these insights to:
- Attract more of your target audience to the website
- Improve the user experience on your website
- Create more high-performing content
- Build your presence of channels that direct the most traffic to your site
- Fix leaks in your sales funnels