The digital analytics definition encompasses all the data that you can collect, which makes it fairly confusing. It’s not just your Google Analytics on your individual website. You can gather data based on the market, your user activity, your content performance, and on a number of other variables.

The best place to start is with your strategy. When you develop a digital marketing strategy, you need to set goals that will help you analyze the current data and make adjustments in order to hit your benchmarks. Digital analytics examples: if your goal is to increase followers and reach on a certain channel, you’ll want to study the analytics for your posts on that platform. You’ll be able to see which hashtags worked well for you, which posts gained followers or activity, and most importantly, which activities led to conversion. You also want to make sure you’re using the right analytics tools to get an accurate overview of your marketing performance.