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In the past, digital analytics focused on website analytics alone. Today, there is mobile app, social media and Internet of things (IoT) leveraging on large amount of data

What you’ll learn

  • How to use digital data to make informed business decisions
  • Cross-Channel Analytics
  • Examine the role of content and creativity in digital analytics
  • The Benefits of Digital Analytics
  • Elements of Digital Analytics
  • Elements of Digital Analytics
  • Google Analytics
  • Digital Analytics vs Marketing Analytics
  • How to Analyze Digital Data
  • Metrics to look out for when analyzing Digital Data