In the past, digital analytics focused on website analytics alone. Today, there is mobile app, social media and Internet of things (IoT) leveraging on large amount of data
What you’ll learn
- How to use digital data to make informed business decisions
- Cross-Channel Analytics
- Examine the role of content and creativity in digital analytics
- The Benefits of Digital Analytics
- Elements of Digital Analytics
- Elements of Digital Analytics
- Google Analytics
- Digital Analytics vs Marketing Analytics
- How to Analyze Digital Data
- Metrics to look out for when analyzing Digital Data
Course Content
Introduction to Digital Analytics
Welcome Digital Analytics
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The Importance of Digital Analytics
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Benefits of Digital Analytics
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Cross-Channel Analytics
What is Cross-Channel Marketing?
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Why is Cross-Channel Marketing Important?
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Digital Marketing Strategy
The Elements of Digital Marketing
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What Constitutes Your Digital Marketing Strategy?
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Predictive Analytics
What Predictive Analytics is all about
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Importance of Click Through Rate
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Conversion Rate
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How to Calculate Conversion Rate
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Bounce Rate
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Welcome to week 3
The Digital Analytics Career Path
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Market Intelligence and Competition Analysis
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Google Analytics - Hands-on Experience
Introduction to Google Analytics
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Google Analytics Hands-on
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Mariam Adeyemi
Kehinde Kehinde
I joined the digital marketing class a few weeks ago and I can say that I gained value.
Mrs.Adeyemi took her time to dissect everything to us.
I have been hearing about Google analytics and but I don’t know how it works,not only did she teach us Google analytics,she gave us access to her platforms to gain hands-on experience.
Just because I joined the class,I understood the key metrics and KPIs in Marketing analysis.I understood conversion rate, bounce rate,ROAS,CTR,ROI calculations.I was able to work with real-world marketing data as project because I joined the class.
Since the beginning of this year my fellowship alumni have been looking for ways to send out personalized Email campaigns to members, after the digital marketing class, I took it up to help my fellowship with the email campaigns because Mimi taught us how to send email campaigns.
I also remember how I was seriously looking a niche to narrow my data Analysis experience with, I have worked with so many data sets in the past, but joining this digital marketing class gave me a better Clarity and terms use in the retail and E-commerce world and this has helped me in narrowing down my niche.
I sincerely want to thank Mrs.Mariam Adeyemi and this entire Techavilly team.
Techavilly to the world 💃💃💃🙌🙌🙌💃💃💃.