Digital Analytics


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In the past, digital analytics focused on website analytics alone. Today, there is mobile app, social media and Internet of things (IoT) leveraging on large amount of data. We are also in the era of digitalization and there is need to stay up to date with today’s business trend. Companies are also recruiting Digital analyst to help track business activities and revenue across digital platforms. Having this skill puts you in the list of most sought-after analysts in today’s business space.

What you’ll learn

  • How to use digital data to make informed business decisions
  • Cross-Channel Analytics
  • Examine the role of content and creativity in digital analytics
  • The Benefits of Digital Analytics
  • Elements of Digital Analytics
  • Elements of Digital Analytics
  • Google Analytics
  • Digital Analytics vs Marketing Analytics
  • How to Analyze Digital Data
  • Metrics to look out for when analyzing Digital Data


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